case study
Rachel Kili
Restoring your body to live life fully. Movement, Breath, Posture, as you’re naturally designed. Life is precious. Don’t suffer when there is a solution Simply Move!™ is a unique holistic, whole body approach that rebuilds and restores long term strength, confidence and freedom to move – so you can stop feeling fearful and missing out on life and, instead, live the life you want.
Client
Rachel Kili
Project type
Commercial
Case study
The Brief
Rachel wanted imagery that moved away from traditional clinical physiotherapy visuals and instead reflected her belief in everyday movement. The goal was to create images that spoke to her clients in a simple, relatable way showing movement as something natural, accessible, and part of daily life.
Lifestyle Photography: The focus was on what we do in our everyday lives: Making movement count. Becoming more aware of our bodies. Finding movement in small, ordinary moments
Visual Style: The imagery through a series of natural movements, capturing flow, ease, and connection to the body.
The result is a set of lifestyle led images that feel relatable allowing clients to emotionally connect with her message: ‘MOVE’
Case study
The Solution
Each image reflects Rachel’s philosophy of ‘MOVE’ highlighting body awareness, flow, and connection. The result is a cohesive visual story that allows clients to emotionally connect with her approach, while giving her website, social media, and marketing a warm, inspiring, and professional presence.
From the simple activities of Making people aware of how they sit whilst relaxing with their mind on other things.
Crouching Down. The fun of Balancing. Walking for Joy.
All of the images are able to be used to tell a number of different stories with a positive message of hope and movement.